Are you a communications student trying to prepare yourself for work? Or maybe you are a job seeker trying to know why is it so hard to survive in the PR industry? If your answer is yes to one of them, it is necessary for you to learn the 6 traits that will be useful… Continue reading 5 Traits You Must Possess to Excel in PR Industry
How do you define a great story for your brand? Why do you need a great story? These are questions that pop up in the mind of a marketer, from junior to senior to the masters of the trade. A story behind a brand is imperative to exist. It is not only about the history… Continue reading Not Sellable, but Shareable Story
This is my writing when I was still working in a local PR Agency. Thank you for everyone there for letting me write about 3 (three) essential elements in today's Marketing (well, it is almost overly-used buzzwords tho') : Innovation + Brand + Storytelling. Here's my catch about it, taken from my previous blog account.… Continue reading Innovative Brand Storytelling: Why Is It Essential?