People Relations (PR)

Not Sellable, but Shareable Story

How do you define a great story for your brand? Why do you need a great story? These are questions that pop up in the mind of a marketer, from junior to senior to the masters of the trade. A story behind a brand is imperative to exist. It is not only about the history… Continue reading Not Sellable, but Shareable Story

People Relations (PR)

Innovative Brand Storytelling: Why Is It Essential?

This is my writing when I was still working in a local PR Agency. Thank you for everyone there for letting me write about 3 (three) essential elements in today's Marketing (well, it is almost overly-used buzzwords tho') : Innovation + Brand + Storytelling. Here's my catch about it, taken from my previous blog account.… Continue reading Innovative Brand Storytelling: Why Is It Essential?